If You were the owner of an apartment building, would You allow tenants to stay rent-free forever ? You would probably do everything in your power to either collect or evict free loaders. In the investment realm however, one of the main reasons managers fail to accomplish their goals is that they allow free-loaders to stay rent-free … Continue reading A powerful two step process to deal with the endowment effect: The game of two thirds, or how to deal with free loaders in your portfolio